SEO „on-the-page“ optimization

Under On-the-Page-Search engine optimization (SEO) methods are measures that are carried out on the website itself.

In general, the aim is to let the search engines recognize what the page is actually about. If the topic is not recognizable to the search engines due to the use of many different terms, the page will not have a good chance of achieving a top position. It is therefore a matter of selecting the relevant terms from the mass of all terms and words used on the page, to discriminate, to make them stand out. This means that you can only optimize a page for a few terms (usually just one). However, this term can also consist of several words („used guitars Hamburg“).

Keywords (catchwords)

Select for each essential page suitable keywords or key terms (also word combinations of two to three words). A single document should only deal with one topic. For various reasons, a page cannot be optimized for more than three terms!

The Keyword density depends on the length of the text; it can be higher for short texts and lower for long texts. The keyword density for well-optimized pages is between 2.5 and 3.5%.

Repeat the keywords often, especially at the beginning of the text, taking general readability into account.

Example: You want your page to appear at the top of the search engine rankings when people search for Shiatsu offers in Hamburg, then use the words Shiatsu and Hamburg close together.

Page title (document title)

The Title of a page is extremely important. If possible, use main words that describe the topic. Define the page titles individually for each page. For branding reasons, include the company name in the title, but only at the end („Used cars in Hamburg - Rostschüssel GmbH“). The length of the page title is approx. 80 to 200 characters.

The document title is visible at the top of the browser window, in search engine results, and in the browser bookmarks/favorites.

The choice of document title therefore has a strong impact on the visitor frequency of your website for many reasons.

Headings

Also use the keywords in Headings (HTML codes: <h1> to <h6>) under. Pay particular attention to the headings <h2> and <h3>because, according to recent findings, they are said to have a stronger effect than the largest headline <h1>. One <h1> Heading should only be included once on each page.

Highlight

Lift Essential terms in the body text in bold or italics. However, do not write the entire body text in bold (this destroys discrimination), and do not underline any words that do not also link somewhere.

Lists, enumerations

If possible, use lists in your documents. Lists may be given a higher value than continuous text.

This website is:

• informative
• instructive
• entertaining
• exciting
• search engine friendly

Meta tags

The so-called META-tags are HTML instructions that are placed in the (not directly visible) header of HTML documents. They contain additional information about the document for search engines and other programs.

• DESCRIPTION: describes page content
• KEYWORDS: lists the most important words from the document (especially not relevant for Google)

The content of the META tag KEYWORDS can also be completely omitted for Google, it will not evaluated. If you do want to work with it, please consider the following suggestions:

• Worse Meta tag KEYWORDS:
  <meta name=“keywords“ content=“Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage, Massage“>

• Good Meta tag KEYWORDS:
  <meta name=“keywords“ content=“Massage, full body massage, partial massage, classic massage, sports massage, health, relaxation“>

The content of the META tag DESCRIPTION can be visible on Google as descriptive text in the results pages. A meaningful filling therefore has a high impact on the click rate!

• Worse Meta tag DESCRIPTION:
  <meta name=“description“ content=“Auto, Auto, Auto, Gebrauchtauto, PKW, Auto, Hamburg“ />

• Good Meta tag DESCRIPTION:
  <meta name=“description“ content=“Current offers of used cars with pictures and prices. Here you can find your new car quickly and easily.“ />

Image-Alternative Texts

Use the option of adding alternative texts to images (photos, graphics). These texts briefly describe what can be seen in the image. Include one or two important keywords here, but do not produce simple keyword lists without reference to the image.

Internal links

Search engines also use the link text to classify the linked page. So avoid link texts such as „read more“, „more ...“ or „click here“. Instead, use essential keywords from the target pages in your link texts.

Example: With the link text „Pictures Shiatsu Studio in Hamburg“ you link to the page that describes your Shiatsu studio with photos and the location.

How well known is your website on Google?

How to find out which pages of your website have already been successfully indexed by Google (i.e. are available in Google's database). Enter the following in the Google search window:

site:www.meinewebsite.de

But of course with your real website address instead of www.meinewebsite.de.

What should you better refrain from doing?

• Write tons of keywords „invisibly“ on the page (white on white, hide with CSS, etc.). This is a pointless undertaking simply because of the lack of keyword density (keyword frequency, see above). The ranking results will usually even deteriorate!
• Use doorway pages. Such pages, which are specially optimized for search engines but redirect the visitor directly to another page, are easily recognized by Google as spam and penalized.