{"id":4901,"date":"2022-11-09T17:05:45","date_gmt":"2022-11-09T16:05:45","guid":{"rendered":"https:\/\/www.ewerkzeug.info\/?p=4901"},"modified":"2024-08-13T16:52:08","modified_gmt":"2024-08-13T14:52:08","slug":"woocommerce-and-facebook","status":"publish","type":"post","link":"https:\/\/www.ewerkzeug.info\/en\/woocommerce-und-facebook\/","title":{"rendered":"Woocommerce and Facebook"},"content":{"rendered":"<p class=\"has-palette-color-6-background-color has-background has-medium-font-size wp-block-paragraph\"><strong>Important note:<\/strong> The store function on Facebook has been available in Austria since August 10, 2023 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/help\/623552069600842\" target=\"_blank\">no longer possible<\/a>. In Germany, on the other hand, stores on Facebook and Instagram without activated&nbsp;<strong>Conclusion of purchase with Facebook or Instagram<\/strong>&nbsp;will continue to be used until further notice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connecting Woocommerce to Facebook means that you can automatically synchronize your Facebook product catalog with the articles in your Woocommerce online store. This has significant advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can easily advertise certain products from your store on Facebook<\/li>\n\n\n\n<li>Facebook can show users products for which the algorithm can recognize a particular affinity among users<\/li>\n\n\n\n<li>You can set up a Facebook Shop and an Instagram Shop with just a few clicks, the articles are taken from the product catalog.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This tutorial will guide you step by step through the setup of the plugin <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/facebook-for-woocommerce\/\" target=\"_blank\">Facebook for Woocommerce<\/a> which you can use to connect your WordPress\/Woocommerce store to Facebook. This means that the product catalog of your online store is available for your Facebook store and your Facebook advertising. <\/p>\n\n\n<h2 class=\"simpletoc-title\">Table of Contents<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#voraussetzung-domain-bestatigung\">Prerequisite - Domain confirmation<\/a>\n<\/li>\n<li><a href=\"#woocommerce-mit-facebook-verbinden\">Connecting Woocommerce with Facebook<\/a>\n<\/li>\n<li><a href=\"#produkte-mit-facebook-synchronisieren\">Synchronize products with Facebook<\/a>\n\n<ul>\n<li><a href=\"#facebook-shop\">Facebook Shop<\/a>\n\n<ul>\n<li><a href=\"#produkte-aus-dem-facebook-shop-wieder-entfernen\">Removing products from the Facebook Shop<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li><\/ul>\n\n\n<h2 id=\"voraussetzung-domain-bestatigung\" class=\"wp-block-heading\">Prerequisite - Domain confirmation <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook wants to know whether you are really the owner of the store domain. You must therefore confirm the domain of your online store on Facebook (<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/business.facebook.com\/settings\/owned-domains\/\" target=\"_blank\">Business Manager &gt; Brand Safety &gt; Domains<\/a><\/strong>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/000-domain-bestaetigung.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/000-domain-bestaetigung-1024x429.png\" alt=\"Screenshot: Confirm domain\" class=\"wp-image-4941\" style=\"width:768px;height:322px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/000-domain-bestaetigung-1024x429.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/000-domain-bestaetigung-300x126.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/000-domain-bestaetigung-768x322.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/000-domain-bestaetigung.png 1343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can read more about this in this Facebook guide:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.facebook.com\/docs\/sharing\/domain-verification\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/developers.facebook.com\/docs\/sharing\/domain-verification\/<\/a><\/p>\n\n\n\n<h2 id=\"woocommerce-mit-facebook-verbinden\" class=\"wp-block-heading\">Connecting Woocommerce with Facebook<\/h2>\n\n\n\n<p class=\"has-palette-color-8-color has-palette-color-1-background-color has-text-color has-background wp-block-paragraph\">Note in advance: <br>You can only use the connection to Facebook for <strong>physical products<\/strong>&nbsp;but not for <strong>digital content or downloads<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Install the plugin <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/facebook-for-woocommerce\/\" target=\"_blank\">Facebook for Woocommerce<\/a> in your WordPress\/Woocommerce online store and activate it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/00-facebook-for-woocommerce.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"286\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/00-facebook-for-woocommerce-1024x286.png\" alt=\"Screenshot: Plugin Facebook for Woocommerce\" class=\"wp-image-4929\" style=\"width:768px;height:215px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/00-facebook-for-woocommerce-1024x286.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/00-facebook-for-woocommerce-300x84.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/00-facebook-for-woocommerce-768x214.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/00-facebook-for-woocommerce.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Call up the plugin settings under <strong>Marketing &gt; Facebook &gt; Connection<\/strong> and click on \u201eGet Started\u201c. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/01-get-started.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1527\" height=\"751\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/01-get-started.png\" alt=\"Screenshot: Marketing &gt; Facebook &gt; Connection\" class=\"wp-image-4903\" style=\"width:764px;height:376px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/01-get-started.png 1527w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/01-get-started-300x148.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/01-get-started-1024x504.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/01-get-started-768x378.png 768w\" sizes=\"auto, (max-width: 1527px) 100vw, 1527px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook will now open in the same browser window. Log in to Facebook here (if you are not already logged in to the browser) and agree to the link.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/02-woocommerce-integration-mit-facebook.png\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"831\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/02-woocommerce-integration-mit-facebook.png\" alt=\"Screenshot: Start Woocommerce Facebook integration\" class=\"wp-image-4904\" style=\"width:524px;height:623px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/02-woocommerce-integration-mit-facebook.png 698w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/02-woocommerce-integration-mit-facebook-252x300.png 252w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Select the appropriate Business Manager account (or create a new one).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/03-Business-Manager-auswaehlen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"837\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/03-Business-Manager-auswaehlen.png\" alt=\"Screenshot: Link Business Manager\" class=\"wp-image-4905\" style=\"width:526px;height:628px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/03-Business-Manager-auswaehlen.png 701w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/03-Business-Manager-auswaehlen-251x300.png 251w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Select the corresponding Facebook page and link it by clicking on \u201eNext\u201c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/04-facebook-seite-verknuepfen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"831\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/04-facebook-seite-verknuepfen.png\" alt=\"Screenshot: Link Facebook page\" class=\"wp-image-4907\" style=\"width:520px;height:623px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/04-facebook-seite-verknuepfen.png 693w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/04-facebook-seite-verknuepfen-250x300.png 250w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Then link your own Instagram profile (this should be a business profile!). If you do not want to show your articles on Instagram or do not have an Instagram profile at all, then select \u201eSkip connecting to Instagram\u201c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/05-instagram-verknuepfen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"833\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/05-instagram-verknuepfen.png\" alt=\"Screenshot: Link Instagram\" class=\"wp-image-4908\" style=\"width:522px;height:625px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/05-instagram-verknuepfen.png 696w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/05-instagram-verknuepfen-251x300.png 251w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/figure>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2233617471649092\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-2233617471649092\"\n     data-ad-slot=\"3695473590\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Now select the product catalog, if you have already created one, or create a new one.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/06-katalog-auswaehlen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"833\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/06-katalog-auswaehlen.png\" alt=\"Screenshot: Select catalog\" class=\"wp-image-4909\" style=\"width:521px;height:625px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/06-katalog-auswaehlen.png 695w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/06-katalog-auswaehlen-250x300.png 250w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We are creating a new catalog.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/07-katalog-erstellen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"826\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/07-katalog-erstellen.png\" alt=\"Screenshot: Create catalog\" class=\"wp-image-4910\" style=\"width:522px;height:620px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/07-katalog-erstellen.png 696w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/07-katalog-erstellen-253x300.png 253w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now select this catalog.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/08-katalog-auswaehlen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"828\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/08-katalog-auswaehlen.png\" alt=\"Screenshot: Select catalog\" class=\"wp-image-4911\" style=\"width:523px;height:621px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/08-katalog-auswaehlen.png 697w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/08-katalog-auswaehlen-253x300.png 253w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Select the advertising account now or create a new one. We already have an advertising account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/09-werbekonto-auswaehlen-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"835\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/09-werbekonto-auswaehlen-1.png\" alt=\"Screenshot: Select advertising account\" class=\"wp-image-4997\" style=\"width:523px;height:626px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/09-werbekonto-auswaehlen-1.png 697w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/09-werbekonto-auswaehlen-1-250x300.png 250w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You now need to select the meta pixel (formerly Facebook Pixel) or create a new pixel. We already have one. The pixel is a tracking code that Facebook can use to record users who visit your store. The pixel is also used to make your products appear on Facebook. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/10-pixel-auswaehlen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"831\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/10-pixel-auswaehlen.png\" alt=\"Screenshot: Select meta pixel\" class=\"wp-image-4913\" style=\"width:522px;height:623px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/10-pixel-auswaehlen.png 696w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/10-pixel-auswaehlen-251x300.png 251w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, the pixel code must be executed in all store pages. The plugin already takes care of this with this step. You therefore do not need to add the pixel code separately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you must check and confirm the settings. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/11-einstellungen-bestaetigen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"833\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/11-einstellungen-bestaetigen.png\" alt=\"Screenshot: Confirm settings\" class=\"wp-image-4916\" style=\"width:525px;height:625px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/11-einstellungen-bestaetigen.png 700w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/11-einstellungen-bestaetigen-252x300.png 252w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-palette-color-8-color has-palette-color-1-background-color has-text-color has-background wp-block-paragraph\">It is probably better at the moment <strong>no automatic adjustment<\/strong> to allow this. This is because, for example, customer data collected on the website would be sent to Facebook in the case of orders. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">This way you can attribute more conversions and reach more people. We hash this customer information on the website before it is sent to Facebook to protect the privacy of users.<\/p>\n<cite><a href=\"https:\/\/www.facebook.com\/business\/help\/611774685654668?id=1205376682832142\" target=\"_blank\" rel=\"noreferrer noopener\">Meta help area for companies<\/a><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">However, it is currently not entirely clear, at least to me, how this is to be seen in the context of the GDPR in Europe; it will probably require the individual consent of the customer. Later, customer data can also be matched manually, always with the customer's consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The last \u201eNext\u201c button must be clicked. Check the authorizations and confirm them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/12-berechtigungen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"767\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/12-berechtigungen.png\" alt=\"Screenshot: Overview\" class=\"wp-image-4918\" style=\"width:508px;height:575px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/12-berechtigungen.png 677w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/12-berechtigungen-265x300.png 265w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If everything works so far, woocommerce connects to Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/13-verbinden.png\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"400\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/13-verbinden.png\" alt=\"Screenshot: Integration in progress\" class=\"wp-image-4920\" style=\"width:522px;height:300px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/13-verbinden.png 696w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/13-verbinden-300x172.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You will receive a success message after a few seconds (don't lose patience, it may take a while).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/14-geschafft.png\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"791\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/14-geschafft.png\" alt=\"Screenshot: Facebook success message\" class=\"wp-image-4922\" style=\"width:523px;height:593px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/14-geschafft.png 697w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/14-geschafft-264x300.png 264w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can create an ad immediately, but first we want to see the catalog and possibly set up a Facebook store. So click on \u201eDone\u201c and woocommerce will - hopefully - get back to you with a success message.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/15-woocommerce-geschafft.png\"><img loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"517\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/15-woocommerce-geschafft.png\" alt=\"Screenshot: Woocommerce success message\" class=\"wp-image-4925\" style=\"width:497px;height:388px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/15-woocommerce-geschafft.png 663w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/15-woocommerce-geschafft-300x234.png 300w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Clicking on \u201eTHAT'S MY SITE - REDIRECT ME\u201c will take you back to your online store. The information on the \u201eConnection\u201c tab could now look like this.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/16-connection-reiter.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"847\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/16-connection-reiter-1024x847.png\" alt=\"Screenshot: Settings of the Facebook Connection\" class=\"wp-image-4927\" style=\"width:768px;height:635px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/16-connection-reiter-1024x847.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/16-connection-reiter-300x248.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/16-connection-reiter-768x636.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/16-connection-reiter.png 1241w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2233617471649092\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-2233617471649092\"\n     data-ad-slot=\"3695473590\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h2 id=\"produkte-mit-facebook-synchronisieren\" class=\"wp-block-heading\">Synchronize products with Facebook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can see the product categories that you use in your store in Woocommerce under <strong>Products &gt; Categories<\/strong>. You should now \u201emap\u201c these categories with Facebook categories. This is done using the <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324436?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Google Product Categories<\/a> (Google Product Categories - GPC), because Facebook also uses the product categories created by Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The appropriate GPC information is generally set globally for all products (to do this, select the category that will apply to the majority of your products), but this can also be set for individual products. You may have already done this for your product data feed for the Google Merchant Center if you want to place Google Shopping Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make the assignment globally, i.e. you first make an entry for the GPC for all products in your store, call up the <strong>Marketing &gt; Facebook &gt; Product Sync&nbsp;<\/strong>tab and select under <strong>Default Google Product Category<\/strong> a suitable primary Google product category and a secondary Google product category below it. In any case, you need at least <strong>two category levels<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our <a rel=\"noreferrer noopener\" href=\"https:\/\/shop.ewerkstatt.com\/\" target=\"_blank\">Demo store<\/a> carries (not orderable) backpacks, therefore I use as main category <strong>Apparel &amp; Accessories<\/strong>and as a subcategory <strong>Handbags, Wallets &amp; Cases<\/strong> (which, strictly speaking, is not entirely appropriate, I know, but it's just an example).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/17-GPC.png\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"763\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/17-GPC.png\" alt=\"Screenshot: global GPC\" class=\"wp-image-4931\" style=\"width:632px;height:572px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/17-GPC.png 842w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/17-GPC-300x272.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/17-GPC-768x696.png 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The assignment of the categories enables:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>use any category-specific fields such as size, material, style or color in Facebook as well,<\/li>\n\n\n\n<li>and Facebook the correct tax information.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The default assignment of the Google product category can (and should) of course also be overwritten for individual products. You can also set the category-specific information (in the example below I have set <em>unisex<\/em> and <em>all ages<\/em> is set for the specific product). This is particularly important in the case of product variants, if you need to differentiate between properties. Then you could even make use of the \u201eAdvanced options\u201c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/18-individuelle-GPC.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/18-individuelle-GPC-1024x553.png\" alt=\"Screenshot: Product detail \/ Facebook \" class=\"wp-image-4935\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/18-individuelle-GPC-1024x553.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/18-individuelle-GPC-300x162.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/18-individuelle-GPC-768x414.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/18-individuelle-GPC-1536x829.png 1536w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/18-individuelle-GPC.png 1692w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your product catalog is now ready for Facebook. Synchronization with Facebook takes place automatically when products are created and changed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If, in your opinion, synchronization is not taking place correctly (see the synchronized articles in the Facebook Commerce Manager, see below) then you can also initiate this manually:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the <strong>Marketing &gt; Facebook &gt; Product Sync<\/strong>&nbsp;tab, click on the <strong>Sync products<\/strong>&nbsp;button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/19-sync-products.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1070\" height=\"487\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/19-sync-products.png\" alt=\"Screenshot: Sync Products\" class=\"wp-image-4938\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/19-sync-products.png 1070w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/19-sync-products-300x137.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/19-sync-products-1024x466.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/19-sync-products-768x350.png 768w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On Facebook <a rel=\"noreferrer noopener\" href=\"https:\/\/business.facebook.com\/commerce\/\" target=\"_blank\">Commerce Manager<\/a> you should use <strong>Catalog &gt; Articles<\/strong> See your products. This makes it possible to use them in your Facebook Ads or in your Facebook or Instagram store.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20-commerce-manager.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1912\" height=\"1058\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20-commerce-manager.png\" alt=\"Screenshot: Commerce Manager &gt; Catalog &gt; Articles\" class=\"wp-image-4943\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20-commerce-manager.png 1912w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20-commerce-manager-300x166.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20-commerce-manager-1024x567.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20-commerce-manager-768x425.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20-commerce-manager-1536x850.png 1536w\" sizes=\"auto, (max-width: 1912px) 100vw, 1912px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Tip: you can see what happened to your products during the most recent synchronizations in the Facebook Commerce Manager under <strong>Catalog &gt; Data sources &gt; Overview<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/29-datenquelle-woocommerce-integration.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/29-datenquelle-woocommerce-integration-1024x453.png\" alt=\"Screenshot: Data sources overview\" class=\"wp-image-5077\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/29-datenquelle-woocommerce-integration-1024x453.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/29-datenquelle-woocommerce-integration-300x133.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/29-datenquelle-woocommerce-integration-768x340.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/29-datenquelle-woocommerce-integration-1536x680.png 1536w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/29-datenquelle-woocommerce-integration.png 1823w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Data source WooCommerce integration<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can find a little more detail at <strong>Catalog &gt; Data sources &gt; Handles<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/30-alle-datenquellen-handles.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/30-alle-datenquellen-handles-1024x509.png\" alt=\"Screenshot: Data source handles\" class=\"wp-image-5084\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/30-alle-datenquellen-handles-1024x509.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/30-alle-datenquellen-handles-300x149.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/30-alle-datenquellen-handles-768x382.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/30-alle-datenquellen-handles.png 1302w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When you return to the plugin settings, you should see IDs in all rows of Facebook assets if you have set up the corresponding link. If you have not made a link, you would see a - instead of the ID.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/24-settings-final.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"808\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/24-settings-final-1024x808.png\" alt=\"Screenshot: All IDs available?\" class=\"wp-image-5030\" style=\"width:768px;height:606px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/24-settings-final-1024x808.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/24-settings-final-300x237.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/24-settings-final-768x606.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/24-settings-final.png 1054w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 id=\"facebook-shop\" class=\"wp-block-heading\">Facebook Shop<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You have created the prerequisite for selling your products via a Facebook Shop. In principle, a product catalog in Facebook can receive the articles in these ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manual entry<\/li>\n\n\n\n<li>Facebook Pixel for Dynamic Ads (requires the standard event <em>ViewContent<\/em> on each product page)<\/li>\n\n\n\n<li>Data feed via table (CSV)<\/li>\n\n\n\n<li>Data feed via Woocommerce integration<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The store itself is always run by Facebook, the products displayed in the Facebook store are taken from the product catalog. When using a Woocommerce store, Facebook receives the product data from the connection to the Woocommerce store. The necessary synchronization of the products happens automatically, but can also be triggered manually (see above).<\/p>\n\n\n\n<p class=\"has-palette-color-8-color has-palette-color-1-background-color has-text-color has-background wp-block-paragraph\">Note: In addition to the Woocommerce integration, you can also add products to your Facebook and Instagram store manually or using an additional data feed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With <strong>Stores<\/strong> In the Facebook Commerce Manager, you can access the Shop Builder. There you can adjust colors and buttons, change the font size, create categories or&nbsp;<strong>Add grids, featured collections and products via drag &amp; drop<\/strong>, remove or sort.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20a-commerce-manager.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1716\" height=\"425\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20a-commerce-manager.png\" alt=\"Screenshot: Commerce Manager &gt; Shop\" class=\"wp-image-4953\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20a-commerce-manager.png 1716w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20a-commerce-manager-300x74.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20a-commerce-manager-1024x254.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20a-commerce-manager-768x190.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/20a-commerce-manager-1536x380.png 1536w\" sizes=\"auto, (max-width: 1716px) 100vw, 1716px\" \/><\/a><figcaption class=\"wp-element-caption\">Commerce Manager &gt; Shop<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Please note that you can only link one catalog to your store at a time and continue to edit it. It is not possible to change the catalog at a later date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After the initial setup, the store is checked by Facebook and can only be published after approval.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/25-shopfreigabe-mail.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/25-shopfreigabe-mail-1024x780.png\" alt=\"Release Facebook Shop\" class=\"wp-image-5031\" style=\"width:768px;height:585px\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/25-shopfreigabe-mail-1024x780.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/25-shopfreigabe-mail-300x229.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/25-shopfreigabe-mail-768x585.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/25-shopfreigabe-mail.png 1037w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Notification - We made it!<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here is the preview of the Facebook Shop (left) and the Instagram Shop (right) for our demo store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/23-fb-ig-shop.png\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"910\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/23-fb-ig-shop.png\" alt=\"Facebook Shop, Instagram Shop\" class=\"wp-image-4950\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/23-fb-ig-shop.png 984w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/23-fb-ig-shop-300x277.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/23-fb-ig-shop-768x710.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After successful verification, the Facebook Shop is live at facebook.com\/<em>Your page name<\/em>\/shop. Our demo store is available at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/ewerkstatt\/shop\/\" target=\"_blank\">https:\/\/www.facebook.com\/ewerkstatt\/shop\/<\/a>. At least as long as Facebook has nothing against a demo store. The articles are synchronized with <a rel=\"noreferrer noopener\" href=\"https:\/\/shop.ewerkstatt.com\/\" target=\"_blank\">https:\/\/shop.ewerkstatt.com<\/a>.<\/p>\n\n\n\n<h4 id=\"produkte-aus-dem-facebook-shop-wieder-entfernen\" class=\"wp-block-heading\">Removing products from the Facebook Shop<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In principle, you can remove any product directly in the Facebook Commerce Manager under <strong>Catalog &gt; Articles<\/strong> manually by archiving it. If you delete it, it can be added to the product catalog again during the next synchronization.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/28-produkte-archivieren.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/28-produkte-archivieren-1024x566.png\" alt=\"Screenshot: Archiving a product in the Facebook product catalog.\" class=\"wp-image-5074\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/28-produkte-archivieren-1024x566.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/28-produkte-archivieren-300x166.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/28-produkte-archivieren-768x424.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/28-produkte-archivieren-1536x848.png 1536w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/28-produkte-archivieren.png 1941w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Archive a product in the product catalog<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Would you like to exclude a Woocommerce product from the product catalog on Facebook using synchronization? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the product <strong>not yet<\/strong> is in your Facebook catalog, then set the setting in Woocommerce for the product or its variants for <strong>Facebook sync<\/strong> to \u201eDo not sync\u201c. The product is not synchronized with the Facebook product catalog.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/31-facebook-sync.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/31-facebook-sync-1024x490.png\" alt=\"Screenshot: Facebook sync\" class=\"wp-image-5089\" srcset=\"https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/31-facebook-sync-1024x490.png 1024w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/31-facebook-sync-300x143.png 300w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/31-facebook-sync-768x367.png 768w, https:\/\/www.ewerkzeug.info\/wp-content\/uploads\/31-facebook-sync.png 1332w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Facebook sync<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If the product <strong>already<\/strong> is in your Facebook catalog, then set the product or its variants to <strong>Facebook sync<\/strong> first of all to \u201eSync and hide\u201c. This gives Facebook the information about what to do with the product, but this would not happen with \u201eDo not sync\u201c. \u201eDo not sync\u201c does not mean to remove the product from the catalog, but only to no longer synchronize it with Woocommerce. Only when the product no longer exists in the product catalog can you switch to \u201eDo not sync\u201c to preserve this status.<\/p>","protected":false},"excerpt":{"rendered":"<p>With the Facebook for WooCommerce plugin, your WordPress \/ Woocommerce online store can connect to Facebook and automatically offer your products via Facebook.<\/p>","protected":false},"author":2,"featured_media":4947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Mit dem Plugin Facebook for WooCommerce verkn\u00fcpfen Sie Ihr WordPress \/ Woocommerce Onlineshop mit dem Facebook Produkt Katalog.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Woocommerce Facebook,Woocommerce mit Facebook verbinden,Woocommerce und Facebook,Facebook Shop","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"iawp_total_views":316,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-4901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/posts\/4901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/comments?post=4901"}],"version-history":[{"count":5,"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/posts\/4901\/revisions"}],"predecessor-version":[{"id":5688,"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/posts\/4901\/revisions\/5688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/media\/4947"}],"wp:attachment":[{"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/media?parent=4901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/categories?post=4901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/tags?post=4901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}