{"id":115,"date":"2008-11-04T16:52:40","date_gmt":"2008-11-04T15:52:40","guid":{"rendered":"http:\/\/www.ewerkzeug.info\/?page_id=115"},"modified":"2012-12-31T13:42:58","modified_gmt":"2012-12-31T12:42:58","slug":"newsletter-practice","status":"publish","type":"page","link":"https:\/\/www.ewerkzeug.info\/en\/newsletter-praxis\/","title":{"rendered":"Newsletter Practice"},"content":{"rendered":"<p>The plan is set, you want to create an e-mail newsletter or mailing list. After all, the advantages of e-mail marketing are obvious:<\/p>\n<ul>\n<li>Greater range in less time<\/li>\n<li>Faster response times<\/li>\n<li>Lower production and distribution costs<\/li>\n<\/ul>\n<p>The recipients of newsletters actually read the emails they have ordered, because such mailings follow the permission marketing principle. Marketing expert Seth Godin has characterized it as follows:<\/p>\n<ul>\n<li>Information must be expected<\/li>\n<li>it must be personal<\/li>\n<li>it must be relevant for recipients<\/li>\n<\/ul>\n<p>Definition of searchCRM.com<\/p>\n<blockquote><p>Permission marketing is a way of selling products and services in which a prospective customer gives their express consent to receive marketing information in advance.<\/p><\/blockquote>\n<p>On these pages we describe the planning and implementation of your own newsletter.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ewerkzeug.info\/en\/newsletter-practice\/newsletter-preparations\/\">Newsletter preparations<\/a><\/li>\n<li><a href=\"https:\/\/www.ewerkzeug.info\/en\/newsletter-practice\/newsletter-content\/\">Newsletter contents<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Der Plan ist gefasst, Sie m\u00f6chten einen E-Mail Newsletter bzw. Serienmail erstellen. Schlie\u00dflich sind die Vorteile von E-Mail Marketing un\u00fcbersehbar: gr\u00f6ssere Reichweite in k\u00fcrzerer Zeit schnellere Responsezeiten geringere Produktions- und Distributionskosten Die Empf\u00e4nger von Newslettern lesen die bestellten E-Mails auch tats\u00e4chlich, denn solche Zusendungen folgen dem Permission-Marketing Prinzip. Marketing-Experte Seth Godin hat es so charakterisiert: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Newsletter-Praxis","_seopress_titles_desc":"Vorbereitungen zum eigenen Newsletter treffen.","_seopress_robots_index":"","iawp_total_views":33,"footnotes":""},"class_list":["post-115","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/pages\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":0,"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/pages\/115\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/media?parent=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}