Data protection

Who we are

The address of our website is: https://www.ewerkzeug.info.

The website is operated by Online marketing agency E-Werkstatt e.U.

The purpose of the website is to provide information on WordPress, search engines and other tools in the area of website production.

What personal data we collect and why we collect it

Access data

The website operator or site provider collects data about access to the site and stores it as "server log files". The following data is logged in this way:

Visited website
Time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used

These server log files are deleted after 30 days.

The data collected is only used for statistical analysis and to improve the website. However, the website operator reserves the right to check the server log files retrospectively if there are concrete indications of unlawful use.

Comments

When visitors post comments on the website, we collect the data displayed in the comment form, the visitor's IP address and the user agent string (which identifies the browser) to help detect spam.

Contact with us

When you contact us, we store the data you provide for the purpose of contacting you. In order to be able to ask questions later, we only delete this data approximately one year after the last contact. This data will not be passed on to third parties without your consent.

Cookies

You can get an overview of all cookies used here.

Embedded content from other websites

Posts on this website may contain embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves exactly as if the visitor had visited the other website. However, embedded content will only be displayed with your consent.

These websites may collect data about you, use cookies, embed additional third-party tracking services and record your interaction with this embedded content, including your interaction with the embedded content if you have an account and are logged in to this website.

Web Fonts

This site uses so-called web fonts provided by Google ("Google Fonts"), Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, for the uniform display of fonts. However, these fonts are delivered directly from our web server, so no fonts are retrieved from the Google server when our pages are accessed.

SSL encryption (HTTPS protocol)

To protect your transmitted data in the best possible way, the website operators use SSL encryption. You can recognize such encrypted connections by the prefix "https://" in the page link in the address bar of your browser. Unencrypted pages are marked with "http://".

Thanks to SSL encryption, none of the data you transmit to this website - for example when making inquiries or logging in - can be read by third parties.

Analysis services

Google Analytics

If you give your consent, we will process your data with the service Google AnalyticsGoogle LLC, Amphitheatre Parkway, Mountain View, CA 94043, USA, as joint controllers, will process your personal data for the purpose of error analysis and statistical evaluation of our website. Failure to give consent has no direct effect on the function of the website, but without statistical data it will be more difficult for us to further develop the website. However, data transfer to third countries is possible, as is access to such data by US authorities. You can revoke any consent you have already given.

We enable the service to collect connection data, data from your web browser and data about the content accessed as well as the execution of analysis software and the storage of data on your end device. The service anonymizes the collected data immediately after collection and provides us with the anonymous data in the form of statistics for evaluation. We use these statistics to correct errors and to further develop our website. The data on your device is stored for a period of up to two years.

We endeavor to collect only data that is useful for analysis purposes. We have made every effort to minimize or even prevent the disclosure of personal data:

No transfer of data to Google beyond the actual purpose
No data collection for advertising purposes, no data collection through Google signals
No use of the user ID function, user identification only by device

By clicking the "Accept cookies" button, you consent to providers in the USA also processing your data in accordance with Art. 49 (1) GDPR. In this case, it is possible that the transmitted data will be processed by local authorities.

The legal basis for data processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR, which you give us or have given us at any time. revoked.

You can set many online advertising cookies from companies via the US sites http://www.aboutads.info/choices/, http://optout.aboutads.info or the EU side https://www.youronlinechoices.com/de/praferenzmanagement/ manage.

Marketing services

We use the Google AdSense platform to display advertising on this website if you have given your consent.

This is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, for the integration of advertisements. Google AdSense uses cookies. Google AdSense also uses web beacons, invisible graphics that enable Google to analyze clicks on this website, traffic on this website and similar information.

The information obtained via cookies and web beacons, your IP address and the delivery of advertising formats are transmitted to a Google server located in the USA and stored there. Google may pass this collected information on to third parties if this is required by law or if Google commissions third parties to process the data. However, Google will merge your IP address with the other stored data.

Google Ads

We use the Google Ads platform to display advertising for this website. We use the platform's tracking options to minimize the scatter loss of our advertising. This means that visitors to our website can also be recognized on other websites so that they can be sent targeted advertising information.

The legal basis for data processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR, which you give us or Revoke at any time.

With the newsletter we inform you about current developments in digital communication (online marketing, social media marketing, search engine optimization, digital advertising, etc.). There is also news from our company and about our offers. The newsletter is usually sent out once a quarter, at most once a month.

To subscribe to the newsletter, all you need to do is enter your title, surname and e-mail address.

Use of the mailing service provider „MailerLite“

The newsletter is sent by means of „MailerLite“, a newsletter dispatch platform of the European provider MailerLite UAB, J. Basanavi?iaus g. 15, Vilnius, Lithuania.

The email addresses of our newsletter recipients, as well as their other data described in this notice, are stored on MailerLite's servers in the EU. MailerLite uses this information to send and analyze the newsletter on our behalf. Furthermore, MailerLite may, according to its own information, use this data to optimize or improve its own services, e.g. to technically optimize the sending and presentation of the newsletter or for economic purposes in order to determine which countries the recipients come from. However, MailerLite does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties.

If you would like to receive the newsletter, we require a valid e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided or that the owner agrees to receive the newsletter. In addition, we request information on your salutation, title, first name and surname, as well as details of the company, whereby it is possible to register using only your salutation, surname and email address. No further data is collected. This data will only be used for sending the newsletter and will not be passed on to third parties.

We trust in the reliability and IT and data security of MailerLite. We have concluded an order processing contract with MailerLite. This is a contract in which MailerLite undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties. You can view MailerLite's privacy policy at view here.

When you register for the newsletter, we store your IP address and the date of registration. This storage serves solely as proof in the event that a third party misuses an email address and registers to receive the newsletter without the knowledge of the authorized person.

As soon as you have registered for the newsletter, we will send you a confirmation e-mail with a link to confirm your registration.

Statistical survey and analyses („tracking“)

The newsletters contain a pixel-sized file that is retrieved from the MailerLite server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, is initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times.

The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor that of MailerLite to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Legal basis of the General Data Protection Regulation

The use of the mailing service provider MailerLite, the implementation of statistical surveys and analyses and the logging of the registration process are based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves our business interests and meets the expectations of users.

Cancellation/revocation

You can revoke your consent to the storage of the data, the email address and its use for sending the newsletter and for tracking at any time. The revocation can be made via a link in the newsletters themselves, or by sending a message to the existing Contact options will take place. We will then ensure that you do not receive any further mailings from us in the future. You can unsubscribe yourself at any time.

How long we store your data

If you have a Comment If you write a comment, it will be saved indefinitely, including metadata. In this way, we can automatically recognize and approve follow-up comments instead of holding them in a moderation queue.

For users who register on our website, we also store the personal information they provide in their user profiles. All users can view, change or delete their personal information at any time (the user name cannot be changed). Website administrators can also view and change this information.

What rights you have to your data

If you have an account on this website or have written comments, you can request an export of your personal data from us, including any data you have provided to us. In addition, you can request the deletion of all personal data that we have stored about you. This does not include data that we are required to retain for administrative, legal or security purposes.

As a user, you have the right to request information free of charge about what personal data has been stored about you. If you believe that your data has been processed unlawfully, you can lodge a complaint with the competent supervisory authority.

Deletion of data

Unless your request conflicts with a legal obligation to retain data (e.g. data retention), you have the right to have your data deleted. Data stored by us will be deleted if it is no longer required for its intended purpose and there are no statutory retention periods. If deletion cannot be carried out because the data is required for permissible legal purposes, data processing will be restricted. In this case, the data will be blocked and not processed for other purposes.

Right of objection

Users of this website can exercise their right to object and object to the processing of their personal data at any time.

If you would like a correction, blocking, deletion or information about the personal data stored about you or if you have questions regarding the collection, processing or use of your personal data or if you would like to revoke your consent, please contact the following e-mail address.

Contact information

DI Dr. Heinz Duschanek
buero@ewerkstatt.com

Changes to this privacy policy

We reserve the right to amend this privacy policy if the legal situation or this online offer or the type of data collection changes. However, this only applies to declarations on data processing. If the user's consent is required or parts of the privacy policy contain a regulation of the contractual relationship with users, the privacy policy will only be amended with the user's consent.

Therefore, please inform yourself about this privacy policy if necessary, especially if you provide personal data.