{"id":33,"date":"2008-03-29T11:18:01","date_gmt":"2008-03-29T10:18:01","guid":{"rendered":"http:\/\/www.ewerkzeug.info\/suchmaschinen\/off-the-page-optimierung\/"},"modified":"2022-03-04T10:44:38","modified_gmt":"2022-03-04T09:44:38","slug":"off-the-page-optimization","status":"publish","type":"page","link":"http:\/\/www.ewerkzeug.info\/en\/ueber-suchmaschinen\/off-the-page-optimierung\/","title":{"rendered":"SEO \u201eoff-the-page\u201c optimization"},"content":{"rendered":"<p>Under <strong>Off-the-Page<\/strong>-Search engine optimization (SEO) methods are measures that are carried out around a page or website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"domainname-bezeichnung-der-verzeichnisse-und-dateien\">Domain name, name of the directories and files<\/h3>\n\n\n\n<p>The term that forms the domain name is rated very highly by some search engines (Fireball, Google). A URL (web address - \u201eUniform Resource Locator\u201c) can be structured as follows<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>http:\/\/ Domain name \/ directory name \/ document name<\/p><\/blockquote>\n\n\n\n<p>be provided with keywords.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>http:\/\/www.autos-mustermann.at\/gebrauchte-autos\/mittelklassewagen.html<\/li><li>https:\/\/www.ewerkzeug.info\/ueber-suchmaschinen\/off-the-page-optimierung\/<\/li><\/ul>\n\n\n\n<p>Terms from the URL should also be included in the document title of the page (see <a href=\"\/en\/search-engines\/on-the-page-optimization\/\">On-the-page optimization<\/a>) can be used.<\/p>\n\n\n\n<p><strong>Note <\/strong>You should be aware that the use of generic names (\u201ecar\u201c, \u201ecat\u201c, ...) in domain names prevents the creation of a trademark. You will not achieve a recognizable trademark with \u201ekatzensitter-koeln.de\u201c as easily as with \u201esanfte-pfote.de\u201c or \u201ekatz-fatz.de\u201c. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aktualitat-und-anderungsfrequenz\">Timeliness and change frequency<\/h3>\n\n\n\n<p>Search engines prefer up-to-date information. In the case of documents of equal value, the one that is more current due to the date or is updated more frequently is rated higher. A high frequency of changes also influences the visit frequency of the web robots. This seems to be a particularly important criterion for Google.<\/p>\n\n\n\n<p>However, \u201echange\u201c means a genuine change in the sense of new content. Simply rearranging sentences or paragraphs is not a change. Search engines also recognize this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"besuchshaufigkeit\">Frequency of visits<\/h3>\n\n\n\n<p>Google can use various methods to track which websites are visited by users and how often. According to current knowledge, a higher flow of visitors can also have an effect on the ranking in the results pages. You should therefore provide attractive content (\u201elinkbait\u201c, see below) that attracts visitors.<\/p>\n\n\n\n<p>Make it easy to recommend a page to others. Include \u201eshare buttons\u201c on your pages and posts that can be used to share URLs on social media platforms - even without violating the GDPR. This will lead to more links to your website without you having to do anything else (assuming you have good content).<\/p>\n\n\n\n<p>Pay attention to what a preview of the post looks like. You can influence the preview with most SEO tools (keyword: <a href=\"https:\/\/ahrefs.com\/blog\/open-graph-meta-tags\/\" target=\"_blank\" rel=\"noreferrer noopener\">Open Graph meta tags<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkstrategie\">Link strategy<\/h3>\n\n\n\n<p>The quantity and quality of backlinks that a document receives from others significantly influences its positioning in the results. This method (link popularity) has been used by Google from the very beginning: the Google Page Rank - a number between 0 and 10 - provides information about the degree of linking of documents. Although Google is now focusing more on recognizing text quality, links still have a supporting effect.  <\/p>\n\n\n\n<p>The aim of search engine optimization is therefore also to have other information providers refer to the website wherever possible: friendly companies, company directories, directories of chambers of commerce and economic chambers, topic-related forums and portals.<\/p>\n\n\n\n<p>Ideally, the links should come from thematically related pages that are themselves very well linked.<\/p>\n\n\n\n<p>Furthermore, it makes sense to <strong>Keywords in the link text<\/strong> (or have them listed), and to vary these link texts a little.<\/p>\n\n\n\n<p>Possible link sources:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Websites of partners, customers, suppliers, associations, ...<\/li><li>Articles in online media about you or your products: do online PR, write to specialist journalists<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.ewerkstatt.com\/aus-unserer-werkzeugkiste\/online-pr-plattformen\/\" target=\"_blank\">Online PR platforms<\/a><\/li><\/ul><\/li><li>Blog posts: who could blog about your services\/products? Identify relevant influencers, write (spam-free) comments there.<\/li><li>Links from Twitter, Facebook, YouTube, Pinterest, ... <\/li><li>Social bookmark platforms: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.diigo.com\/\" target=\"_blank\">diigo<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/mix.com\/\" target=\"_blank\">mix<\/a>, etc.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkbait\">Linkbait<\/h3>\n\n\n\n<p>Ideally, you will receive tons of links without any request because you offer something special on your website. This can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>unique (exclusive) information<\/li><li>Unique preparation of information<\/li><li>Viral marketing elements (images, video, audio)<\/li><li>Online tools<\/li><\/ul>\n\n\n\n<p>This approach is called linkbait. It is very popular:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Top lists (\u201eThe top 10 rules for ....\u201c)<\/li><li>Checklists (\u201eMoving house checklist\u201c)<\/li><li>Infographics (examples: <a href=\"http:\/\/pinterest.com\/clearsoup\/infographics\/\" target=\"_blank\" rel=\"noopener\">http:\/\/pinterest.com\/clearsoup\/infographics\/<\/a>,&nbsp;<a href=\"http:\/\/allfacebook.de\/zahlen_fakten\/60-facebook-social-media-infografiken\" target=\"_blank\" rel=\"noopener\">60 social media infographics<\/a>)<\/li><li>Surveys<\/li><li>Downloads (software, PDF, music, etc.)<\/li><li>Content: provocative, strongly polarizing opinions<\/li><li>Competitions<\/li><li>Vouchers<\/li><li>Instructions (text, image, video)<\/li><li>Petitions<\/li><\/ul>\n\n\n\n<p>Or you see linkbaiting for what it is: producing interesting content. And interesting content spreads by itself. So always focus on the added value for people.<\/p>","protected":false},"excerpt":{"rendered":"<p>Unter Off-the-Page-Methoden der Suchmaschinenoptimierung (SEO) versteht man solche Ma\u00dfnahmen, die rund um eine Seite oder Website durchgef\u00fchrt werden. Domain-Name, Bezeichnung der Verzeichnisse und Dateien Der Begriff, der den Domain-Namen bildet, wird von einigen Suchmaschinen sehr hoch gewertet (Fireball, Google). Ein URL (Webadresse &#8211; &#8222;Uniform Resource Locator&#8220;) kann entsprechend der Struktur http:\/\/ Domain-Name \/ Verzeichnisname \/ [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":28,"menu_order":2,"comment_status":"closed","ping_status":"open","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"SEO Off-the-page Optimierung f\u00fcr Suchmaschinen","_seopress_titles_desc":"Was kann rund um eine Website gemacht werden, um die Positionierung in Suchmaschinen zu verbessern.","_seopress_robots_index":"","iawp_total_views":26,"footnotes":""},"class_list":["post-33","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"http:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/pages\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":2,"href":"http:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":4504,"href":"http:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/pages\/33\/revisions\/4504"}],"up":[{"embeddable":true,"href":"http:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/pages\/28"}],"wp:attachment":[{"href":"http:\/\/www.ewerkzeug.info\/en\/wp-json\/wp\/v2\/media?parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}